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Isabella Pagnotta Design_handpainted florals

Meet Isabella​

Surface Designer Isabella creates delicate hand-drawn and hand-painted prints for textiles, ceramic and paper goods, rich in colour and narrative.

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Isabella's design process always begins with a story, whether it is one of our most loved childhood tales, capturing the textures and atmosphere from her travels, or delving into the archives of the V&A Museum to find an inspiring piece to develop new ideas from.

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A silk screen obsessive, Isabella's screen-printing background has led her to welcome the hiccups and happy accidents that can accompany her design process.  It's this experimental approach to process and strong hand-drawn style that bring these stories to life through print.

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Once upon a tea time​

Grown from Isabella's Italian heritage and family traditions, Isabella's childhood memories of sitting around the dinner table to eat and share stories, was the main inspiration behind her first tableware collection, launched in 2014, that led her to be selected by Made in Arts London to stock and sell her work in pop-up shops and at markets across London.  From there, Isabella's passion for design and to develop beautiful and imaginative homewares under her own name has continued to grow, with Isabella adding collections of home linens and prints to her portfolio and online shop. 

 

Isabella continues to tell stories in spaces with her beautiful products and original designs, and has run her own market stall at London's Canopy Market, King's Cross and Portobello Road (a dream come true for Isabella, who grew up visiting the market as a child every Saturday!)  â€‹â€‹â€‹â€‹

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 Alongside running her own small business, Isabella has spent the last 8 years designing soft furnishings for lifestyle brands including Laura Ashley, William Morris At Home, Graham & Brown, Orla Kiely and Skinny Dip.

You can view a preview of Isabella's Textile Portfolio here.

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